American Electric Power has a strong tradition of leadership, service and
contributions to the communities we serve.
- To maintain our leadership as the largest generation and transmission company in the United States.
- To maintain our leadership as the largest electric distribution business throughout the regions we serve.
- To maintain our leadership in technical innovation of power systems, environmental technology, transmission systems and customer service.
American Electric Power enters its second century committed to operating responsibly,
efficiently and profitably for customers, shareholders, employees and communities.
We will safely provide reliable, reasonably priced electric power while working
to protect people and the environment. We will engage stakeholders and continue
our role in making people's lives better today and for generations to come.
- Safety – No operating condition or urgency of service can ever justify endangering the life of anyone. At all times, our first thought and primary consideration is safety for all employees, for customers and for the general public.
- Justice & Fairness – Doing the right thing at the right time, every time.
- Trustworthiness – Cultivating a reputation of honesty and straightforward communication.
- Responsibility – Accepting accountability for your actions and living up to high ethical expectations.
- Citizenship – Developing a sense of community among all those you encounter.
- Respect – Treating others the way we want to be treated, regardless of position, and valuing each person’s talents, perspectives and experience.
- Caring – Maintaining a sincere desire to make the world a better place.
- Safety, performance and value in electric power generation, transmission and distribution.
- Respect our people and give them the opportunity to be as successful as they can be.
- Meet the energy needs of our customers in ways that improve their quality of life and protect the environment today and for generations to come.
- Improve the environmental and safety performance of our generating fl eet, and add to that fleet for growth.
- Set the standards for safety, efficiency and reliability in our electric transmission and distribution systems.
- Nurture strong and productive relationships with our public officials and regulators.
- Provide our leadership, integrity and compassion as a corporate citizen of every community we serve.
It's hard to improve on what AEP President George Tidd wrote in 1934 about the
pride we take in supplying people with a fundamental requirement of living:
Our job is producing energy and getting it wherever our customers use it –
with efficiency and with respect for the environment. We’re in this business
because it is concerned with the supply of a fundamental requirement of modern living,
because it’s an honorable one, because we like it, and because we want to earn a
living at it.
We aim to give one kind of service to everyone … the best that’s possible.
That means supplying our customers with what they want when they want it.
It means being courteous and easy to do business with at all times.
It means doing everything we can to keep complaints from arising, and
it means prompt and fair handling of those that do.
We are citizens of each community we serve and take an active part in its affairs.
Like any other citizen, we want our neighbors to think well of us. Besides, it makes
good business sense. We prosper only as the community prospers; so we help it thrive
in every way we can.
Such is our job as we see it. We are trying to do it well and do it better all the time.
— AEP President George Tidd, 1934
